Back in the day (okay, a few years ago) we used to have to live by the motto ‘YOLO’ on Instagram — You Only Link Once. You had to be so selective about what you put in the bio section of your profile, because there were was no way to include multiple links. But, not anymore! Thanks to tools like Z-Link, you can now add multiple links on Instagram.
It’s an easy way to direct your Instagram followers to anything you’re trying to promote — whether it’s a new blog post, a freebie to build your mailing list or a promotion — without having to switch out your links every time. Here’s how to do it!
What do I need to set up multiple links on Instagram?
All you need is a linking software, like Z-Link. You can create your own ‘links’ page on your website if you’re trying to keep some of that good SEO juice!
How to add two or more links in your Instagram bio
Here’s our tutorial on how to add multiple links on Instagram in 5 minutes!
1. Download Z-Link from here.
2. Install Z-Link wordpress plugin on your wordpress website.
Wait, why do I want multiple links on Instagram?
It means if you’re sharing content (like a blog post) and you’ve also got a website you’d like people to visit, you can ask them to visit both! Or in some cases, you might want to link to 4 or 5 things if you have a store, or even to promote your most popular blog posts.
The best way to get people to click outside of Instagram has always been to ‘add value’, it’s a pretty big ask to stop people from scrolling for two seconds, and this doesn’t change, you’re still going to have to get people to click your link and add the same amazing amounts of value.
What does change, is what you can offer once they’ve clicked on your bio. Once they’re on your Z-Link, you can direct them to virtually endless amounts of resources. That’s more opportunities to get them onto your website where they can potentially buy from you.
How to choose your links in bio
We recommend you have a think about what you think is the most important link for your business to be listed first. Is it content, a special offer or a helpful resource?
As marketers, it’s best to always be testing and optimising so we’ll also be moving things around after a few days to see what works best.
Obviously you don’t want to over-kill, but it’s good to think about the purpose behind each of the links if you’re thinking of adding more than 3 or 4.